How it works 76

Here’s how it works. Ready? First: email us. Tell us what you’re working on, why it’s the next great thing, and any details that might help us, like timeline, budget, how you learned about us, why you like us, etc.

We’ll get back to you quicker than you think. We’ll ask lots of questions about your product and you’ll ask lots of questions about our process and we’ll get to know each other. Real talk.

What We Do

We’re a full-service video agency, which means we have all the elements in-house and all the right people on the team to handle your project from start to finish.

FAQs

Q: What kind of videos do you make?

A: All kinds, from startup how-it-works videos that focus on the product to national TV commercials that are heavier on brand.

Q: What kind of clients do you prefer?
A: We work with small developers, giant publicly traded companies, and everything in between. Our favorite clients are the ones who take risks, are great communicators, and whose confidence in the value of their product translates to trust in their collaborators. Also, clients with money.

Q: If I work with you, does my video have to be quirky and feature that one guy with the beard?
A: Great question but no. We’d get bored doing the same thing over and over, so we work in a wide variety of styles—whatever fits the product. Every project is different, and we make sure to build the right creative team for each project’s needs. And the bearded guy is our founder Adam. He’s in some of our more recognizable videos, but for most of them, we use real actors.

Q: Why do people come to you? Like, the entire tech industry, it seems. It’s kind of annoying.
A: We do this work because we love good products. And when you work with good products, you can communicate with authenticity and care. Our voice just seems to work with the audiences our clients are trying to reach. So we get to keep on doing it.

Q: How much does it cost?
A: Over the course of six years, nearly 300 videos for 200 clients, we’ve built a team of talented professionals who do stellar work. So, a million dollars. Just kidding, but the point is it costs real money. Typically, $150K is a good starting point, though we also work on multimillion dollar commercials. If you’re a startup or an indie developer with an idea we absolutely have to get behind, we can get creative with equity or rev share.

Q: Do you work with outside agencies?
A: Sure! Some of our favorite collaborations have been with agencies. We bring our own creative to the table by default, but we also love working with the outside creative from people at the top of their game.

Q: Do you do animated explainers?
A: No, but there are a lot of companies that do, so hit them up.

Q: Is that it?
A: Yes, that’s it.